Beyonceacutes Iconic Levi Jeans Commercial A Pop Culture Phenomenon ’s Nd Beyoncé Recrete ’s Lunderette D D Ge
The levi’s® brand announced a new campaign with global icon beyoncé, following the release of levi's jeans—a beloved track from cowboy carter In a new campaign video, “launderette,” the first of a series directed by beyoncé’s longtime friend and filmmaker. The campaign draws on both levi’s rich heritage and beyoncé’s cultural influence, merging classic styles with a modern twist.
Beyonce x Levi's Ad Campaign Earns 5 Million Media Exposure in 2 Days
Sir john hegarty was the brains behind levi’s iconic ‘laundrette’ ad. In the first of a series of ads, the singer takes off her jeans in the middle of a laundrette while singing levi’s jeans from her latest album. This is beyonce's modern take on levi's 1991 pool hall ad, where a young man gambles his jeans on a game of pool.
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The brand’s new “reiimagine” campaign, created by tbwa\chiat\day la, reinterprets its iconic 1985 “launderette” levi’s ad, flipping the script with beyoncé confidently.
In a series of chapters, the new campaign reinterprets several of the levi’s®. The song you hear in the ad is called “levii’s jeans,” a collaboration between beyoncé and post malone released in her 2024 album cowboy carter. The music featured in the 2024 levi’s commercial is iconic in its own way: Levi’s is looking to reaffirm its place in pop culture with the launch of “reiimagine,” a new campaign featuring g beyoncé following the release of her track “levi’s jeans” from the cowboy carter album, which explore themes of.
That was six months ago; This collaboration follows the release of beyoncé’s. After weeks of teasing a collaboration, levi's has finally launched the first ad for its collaboration with pop superstar beyoncé, featuring her song levii's jeans. According to levi strauss & co’s latest earnings update, the company generated $1.53bn in sales for the first quarter, up 3% on a reported basis and 9% on an organic basis.
Beyonce x Levi's Ad Campaign Earns 5 Million Media Exposure in 2 Days
Drawing inspiration from beyoncé’s innovative approach to art, culture and storytelling, the campaign reimagines classic levi’s® looks and films.
Her first levi’s collab dropped on sept. In the clip, the cowboy carter creator recreates the brand's iconic 1985 launderette commercial, referencing the original featuring model nick kamen in his underwear. In the new campaign, titled. This collaboration reaffirms levi’s enduring influence at the heart of modern culture, driven by one of today’s most influential cultural icons.
Now, beyoncé is in a levi’s ad. Nearly 40 years after it first aired, the brand gave it a fresh spin with the help of beyoncé. Earning heritage brand status, levi’s remained emblematic of the counterculture era throughout the 1960s and 1970s, with flared levi jeans being a staple symbol of the hippie.
Beyonce x Levi's Ad Campaign Earns 5 Million Media Exposure in 2 Days
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